Returns of high price teapots are exceeding sales in the month of January. How can that be good news?
The high margin products that booked sales in December are coming back to the stores for returns or exchanges. I know if someone sent me a $100 teapot I would RUN to the store to return it for full refund or something more useful.
Once again, a ridiculously overvalued stock. Even during last month's pull back, the stock still traded at a valuation that was unsupported by its potential market size in A and B malls. I see two additional legs down for the stock: growth target misses as new stores in less-appealing malls fail to generate the same returns as previously-opened stores and decelerating SSS given the lower rate of repeat customers.
This stock has been down for weeks, was hoping after Christmas that reported sales would gap us back up. I have to hold for a while. Would hate to see JVA make up all their losses while TEA sits below $20.00.