I stopped in to purchase some tea at one of Teavana's stores. They sold me the wrong blend. I called their customer sevice and explained the situation to them (the store happens to be an hour away from my home). I was told I have to come back to the store. I should make a 2 hour round trip to the mall to make things right? Come on now folks. Is this the way to build repeat buisness? Is this the best Tevana can do as far as cust. service! This is purely a luxury item and with the economic situation in this country you would think cust. service would be an important aspect of Tevana's business model. Well, folks it isn't. A Starbucks they will never be!
Look this co. is well known for peddling overpriced products. Take a look at a chart comparing this co. to Starbucks and you will see the trend for Starbucks is up and for Teavana it's down. Basic retail 101 make the customer happy and they will return, make them unhappy and they will tell 10 people and with Facebook etc. the number is higher. If they don't get that then they lose the retail game: very simple.