Whoever they are, we seem to have gotten their attention again.
I'm one of those dull covered calls guys, but I left some exposure un-hedged when EZPW crossed 20, "just in case" (My broker said "You're paying $xx to sleep better").
Being a dull fundamentals guy, too, I'll entertain tha possibility that rather than today's move being IBD types rediscovering an old friend, it may be shrewd handicappers judging that the Goldman suit makes it more likely that consumer financial protection will focus on banks and brokers rather than small loan providers (yes: regulatory environment is a fundamentals issue).
this company has massive earnings power. forget about regulatory reform. banks are not lending. this guys are pumping credit to everyone thats being rejected by a bank, and that number is rising by the day. banks are just puting their money to work in the capital markets, they are not lending, and wont lend until they have cured their books and unless you have an 800Fico score. EZPW will easily surpass the 30s by year end. AIMHO