Just stumbled upon this pre promotion report that outlines an apparent big budget MDVN promotional campaign about to start. Check out: MDVN.4ny.se
Dendreon did the big promotion with the stock at $40. Today it $4. Apparently $90,000 drugs with limited benefit don't sell, that is why the promotional campaign. The insurance industry covers at most, the cheapest, and that is not Dendreon or Xtandi.