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IMAX Corporation Message Board

  • dundarra dundarra Apr 11, 2010 6:08 PM Flag

    Heading in the wrong direction

    Imax did 12% of box office this weekend for Dragon. Down from 12.4% last weekend on slightly higher overall box. 12% is still good, but Imax ticket prices might be too high for a trip to the movies for many families. Could they lower the prices some for family movies? Just a thought.

    http://www.hollywoodreporter.com/hr/content_display/news/e3ib5454b923e9fb74398e7d30d5feae21f

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    • For option SELLERs, the 15/12.5 bull/put spreads for May, June & Sept look awfully tempting if you below this stock has a good chance to stay above 15 going forward. Looking at the chart, it would appear that 15 is support. I like to see it get there & bounce back to say 15.75/16.00. Then I'd be all over it. Regardless, I am thinking about going after (selling) the 15/12.5 bull put spread some Monday.

      For the uninitiated, a bull put spread is a mild, bullish strategy, not a bearish one.

      cya, OP

    • Imax doesn't set the ticket prices, and the theaters jacked up the prices for all 3D showings regardless of format. If a family of four can't afford 4 tickets to the Imax showing it's doubtful that same family is going to be paying $1-2 less per ticket to watch it in some other digital 3D venue.

    • Imax did 12% of box office this weekend for Dragon. Down from 12.4% last weekend on slightly higher overall box. 12% is still good, but Imax ticket prices might be too high for a trip to the movies for many families. Could they lower the prices some for family movies? Just a thought.


      Besides "Polar Express" Imax has not had the same success with animated features as it had with live action movies. I think the simplest reason is that the target audience, children, are not making the decision of what theater to go to nor are they the ones paying for it. Do you really think 4-8 year olds can differentiate between IMAX and Real D? Or a parent is going to go out of the way to take their kids to Imax.

      Meanwhile for live action for teenagers and adults, they are paying their own way and have shown their willingness to to fork over the extra few bucks for the IMAX experience. They are also usually transporting themselves too.

      Cutting the price is not going to attract more families. I think they are more concerned about the convenience of the closer theater then the couple of extra bucks. Do you want to drive 30 minutes as opposed to 10 minutes with a carload of kids?

 
IMAX
34.97-0.04(-0.11%)Feb 27 4:06 PMEST

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