Early estimates are for $120MM this weekend. This would be more than Alice which set the Imax weekend record, $12MM. I have my doubts that a cartoon would set a new Imax record, but we can hope. I did notice that the Ft. Lauderdale Imax had 5 sellouts out of 5 shows yesterday, so I think we're going to do well.
<<This would be more than Alice which set the Imax weekend record, $12MM>>
If imax does 10% or greater for TS3 then it is time to buy more is all i can say.This will confirm that when the content is good , imax can maximize irrespective of whether a movie is animation or not. Bad content ,nothing much imax can do about it.
Less than 8%....not good news.
Imax collected 11.2% during the opening weekend for HTTYD although the grosses were less than exemplary.
I wonder what classic commercial imax venues feel about about being left out of the BO business thanks to digital imax centric short window releases. The film cost is proibitive for them to scedule a movie for 2 weeks . Their next possible opportunity is Inception.