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IMAX Corporation Message Board

  • egg_came_first egg_came_first Nov 12, 2012 3:51 AM Flag

    Skyfall, Twighlight AND CHINA, OK.?

    The movie (Skyfall) earned a very good $13.1 million, or 15 percent of the four-day haul, from IMAX presentations. The audience was 60 percent male and 75 percent were 25 years of age or older; in comparison, only 58 percent of Quantum's audience was over 25, which suggests that long-time Bond fanboys made it out at abnormally-high rates for Skyfall.

    With the audience skewing older and awarding the movie an "A" CinemaScore, Skyfall is on track for a ton of success in the next few weeks. It's guaranteed to earn over $200 million at the domestic box office, and $250 million doesn't really seem like a stretch either.

    Sentiment: Strong Buy

 
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