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IMAX Corporation Message Board

  • bslepicka bslepicka Jun 20, 2013 12:18 PM Flag

    A number of firms are nibbling at the IMAX market

    fom film International,
    "Georgia Theatre Company will host the grand opening of its newest theatre, the multi-million-dollar University 16 Cinemas in Athens, GA, on June 14, 2013.

    Located in Epps Bridge Centre, the University 16 features 16 auditoriums, each with stadium seating, wide-arc screens, Dolby Digital stereo sound and Christie digital projection. Included are two five-story-high, Georgia Theatre Xtreme (GTX) auditoriums equipped with Dolby 7.1 Surround Sound, 3D digital-cinema technology and high-backed rocking chairs with retractable cup-holder armrests.

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    • RealD launches large format brand

      from Screen Daily: 24 June, 2013 | By Andreas Wiseman

      Tech company launches LUXE, backed by studios, at CineEurope.

      Cinema technology company RealD has launched LUXE, a 2D and 3D premium large format (PLF) brand.

      “LUXE: A RealD Experience” auditoriums are expected to launch this winter beginning in Europe and will include the rebranding of existing PLF locations as well as new auditoriums upgraded to minimum technology specifications, which will include use of RealD 3D, floor-to-ceiling screens of at least 16 meters in width, 3D sound and auditorium rakes.

      Bob Mayson, managing director of RealD Europe, told Screen that early adopt markets would likely include Russia, Ukraine, Kazakhstan, South Africa, Bulgaria, Romania and the Balkans.

      The new initiative, announced at CineEurope, is understood to have the support of all major US studios. Exhibitors known to be on board include Russia’s Karo Film and Arena Cinema in Bulgaria.

      The new standard will be competing for audiences with existing large format brands including IMAX and exhibitor-own brands such as Vue Xtreme.

    • Only Imax is given the movie in advance by the studio. Imax enhances it and it is shown only in Imax theaters. All other theaters no matter how luxurious show the same old digital copy.

      • 2 Replies to ritzkrakow5
      • We are either at or near the point where it is possible to enhance digital video on-the-fly. Not remotely to current DMR standards, but enough so people won't walk out of a big-screen showing in a bad mood. IMAX needs to keep running to stay in place. Luckily, they know it.

      • They had this quote from Seeking Alpha this morning: "IMAX (IMAX -2.6%) has a potential competitor in China in theater operator China Film. The company plans to increase the number of DMAX screens in the nation to 50 screens by the end of the year, up from its current count of 18. DMAX is a large-screen technology created in China that is seeing more foreign films displayed in the format. "

        It's definitely something to keep an eye on, but at this point I'm not worried. I'd be curious to see what the per screen averages at the competitors are compared to IMAX.

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