Univision Ranked as the #3 Network among Adults 18-49
Univision Finished the Week as the #2 Network among Adults 18-34, Out-Delivering ABC, CBS, and NBC for the Third Consecutive Week
UCI Networks Completed May Sweeps as the only Networks to Increase their Audience among Adults 18-49 and Adults 18-34
For the Seventh Straight Week, Univision was the #1 Network Pick on Friday Night among both Adults 18-49 and Adults 18-34
Univision Broadcast Prime Highlights - Week of May 21, 2012 to May 27, 2012
■· Univision ranked as the #3 broadcast network among Adults 18-49 last week, out delivering NBC (+15%) and CBS (+26%)
■· Univision was the #2 network during primetime last week among Adults 18-34, out-delivering ABC (+9%), CBS (+126%) and NBC (+74%)
ü This marks the third consecutive week that Univision has delivered more Adults 18-34 viewers than ABC, NBC, and CBS.
ü For the seventeenth time out of the last eighteen weeks Univision has ranked #3 or higher among
■· Univision out-delivered one or more of the English-language broadcast networks (ABC, CBS, NBC or FOX) on every night last week among Adults 18-49. Univision also out-delivered two or more of the English-Language broadcast networks on every night last week among Adults 18-34.
ü Based on the current 2011/2012 season to date, Univision has out-performed NBC during broadcast prime 77% of the time (195 out of 252 days) among Adults 18-34 and 53% of the time (133 out of 252 days) among Adults 18-49.
ü Additionally Univision has out-performed ABC on 66 nights, CBS on 46 nights, and FOX on 61 nights among Adults 18-49. Furthermore, among Adults 18-34, Univision has out-performed ABC on 147 nights, CBS on 166 nights, and FOX on 88 nights.
■· Univision and TeleFutura finished May sweeps as the only broadcast networks, English language or Spanish language, to post increases among both Adults 18-49 and Adults 18-34.
ü Among Adults 18-49, Univision outpaced its prior May sweeps performance among Adults 18-49 by +1%, while ABC (-15%), CBS (-6%), FOX (-22%), and NBC (-18%) all posted declines. TeleFutura posted double digit increases among Adults 18-49 (+23%) while Telemundo reported losses of (-28 %.)
ü Univision also increased its May Sweeps audience among Adults 18-34 (+2%) during broadcast prime while the English Language networks (ABC, NBC, CBS, and FOX) are down -20% overall among Adults 18-34. TeleFutura also reported double digit gains among Adults 18-34 (+29%), as Telemundo posted double digit declines in the same demographic (-32 %.)................................