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Entravision Communications Corporation Message Board

  • outpissed outpissed May 31, 2012 10:31 PM Flag

    Univision Highlights for the Week of May 21, 2012

    You can't buy univision, but you can buy their largest network, entravision.


    http://tvbythenumbers.zap2it.com/2012/05/30/univision-telefutura-broadcast-prime-highlights-for-the-week-of-may-21-2012/136238/

    Univision Ranked as the #3 Network among Adults 18-49

    Univision Finished the Week as the #2 Network among Adults 18-34, Out-Delivering ABC, CBS, and NBC for the Third Consecutive Week

    UCI Networks Completed May Sweeps as the only Networks to Increase their Audience among Adults 18-49 and Adults 18-34

    For the Seventh Straight Week, Univision was the #1 Network Pick on Friday Night among both Adults 18-49 and Adults 18-34



    Univision Broadcast Prime Highlights - Week of May 21, 2012 to May 27, 2012

    ■· Univision ranked as the #3 broadcast network among Adults 18-49 last week, out delivering NBC (+15%) and CBS (+26%)


    ■· Univision was the #2 network during primetime last week among Adults 18-34, out-delivering ABC (+9%), CBS (+126%) and NBC (+74%)


    ü This marks the third consecutive week that Univision has delivered more Adults 18-34 viewers than ABC, NBC, and CBS.

    ü For the seventeenth time out of the last eighteen weeks Univision has ranked #3 or higher among

    A18-34.



    ■· Univision out-delivered one or more of the English-language broadcast networks (ABC, CBS, NBC or FOX) on every night last week among Adults 18-49. Univision also out-delivered two or more of the English-Language broadcast networks on every night last week among Adults 18-34.


    ü Based on the current 2011/2012 season to date, Univision has out-performed NBC during broadcast prime 77% of the time (195 out of 252 days) among Adults 18-34 and 53% of the time (133 out of 252 days) among Adults 18-49.

    ü Additionally Univision has out-performed ABC on 66 nights, CBS on 46 nights, and FOX on 61 nights among Adults 18-49. Furthermore, among Adults 18-34, Univision has out-performed ABC on 147 nights, CBS on 166 nights, and FOX on 88 nights.



    ■· Univision and TeleFutura finished May sweeps as the only broadcast networks, English language or Spanish language, to post increases among both Adults 18-49 and Adults 18-34.


    ü Among Adults 18-49, Univision outpaced its prior May sweeps performance among Adults 18-49 by +1%, while ABC (-15%), CBS (-6%), FOX (-22%), and NBC (-18%) all posted declines. TeleFutura posted double digit increases among Adults 18-49 (+23%) while Telemundo reported losses of (-28 %.)

    ü Univision also increased its May Sweeps audience among Adults 18-34 (+2%) during broadcast prime while the English Language networks (ABC, NBC, CBS, and FOX) are down -20% overall among Adults 18-34. TeleFutura also reported double digit gains among Adults 18-34 (+29%), as Telemundo posted double digit declines in the same demographic (-32 %.)................................

 
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