Univision made history in late-July when it defeated ABC, CBS, NBC, and FOX as the leading network among viewers between the ages of 18 and 34 and those in the 18 to 49 age range. The undisputed leader in Spanish-language programming steadily climbed its way to the top of the ratings chart as it reached nearly 3.6 million total viewers. Univision’s programs have attracted an increasingly large and diverse audience.
Univision’s groundbreaking summer news revealed that Spanish-language TV will continue to have an impact in America’s English language-dominated media industry.
Spanish-language media plays an important role for nearly 35 million out of the 52 million Hispanics currently residing in the United States. Most rely on Hispanic media for education, entertainment, and news issues that mainstream media outlets fail to cover. Hispanic viewership is rapidly growing. For example, Pew studies show that 86 percent of Hispanics get their news from television, while 56 percent get their news from the Internet. This is a testament that television is still the biggest news source for
Hispanic communities prefer to engage in programming that uniquely speaks to them and addresses issues that directly hits home and affects their family, friends, and community. Univision has successfully engaged this market with its delivery of relevant and over-the-top programs on issues that deeply
As the nation’s demographics shift, Univision creatively sharpened its focus to attract the most coveted and largest audience within the Hispanic community. Often described as the “new generation of Hispanic Millennial trendsetters,” the newest generation of U.S. Hispanics are between the ages of 12 and 34 and represent 62 percent of the U.S. Hispanic population. This powerful segment values their heritage and bilingualism, and 95 percent of U.S. Hispanics feel it’s vitally important for future generations to speak