The hiring of a PR firm, I doubt the PR Firm was hired to strategized the announcement of bad news. The hiring of a IR Firm, likely, for going after corporate investors who usually only invest in companies $3 and over according to many posters here. The announcement that the plan is to "uplist" this year. This all means something has to jump our stock into the dollars. Hence the hiring of the PR Firm..Something big is going to be announced. Damn, I gotta find more money!!