Most CY Lovers are "over educated" and lack common sense!
The Stock Market is quite easy to traverse---I only use a couple of very, very simple tools!!
#1-The Fed and the Federal Funds interest rate!!
#2-The "culture" of the higher management!!
A tip for you that I hope you will heed---NEVER, NEVER LISTEN TO CEO's and CFO's!!!!!
NEVER, NEVER listen to the "media" that depends on your email address to fatten their own pickets and usually give you "bum" advice! Examples---The Motley Fool and Seeking Alpha!!