I think people should stop complaining about the price
Fundamentally, the SP should be between $50 and $55 today based on earnings and forward projections, $60 be end of January and $75 by the end of 2014. If you agree, buy more at these bargain prices and stop complaining. If you think this is overvalued, you are grossly mistaken and will lose money going short. The company has so much cash ~$50 million and so much inventory ~$31 m that they are not only positioned to grow substantially, but can also weather any storm. There is virtually no long term risk here so unless you have a very short time frame, please stop complaining about the share price.