I buy calls and puts way in the money on anything. Just made some one apple calls.
Apple is a one of a kind company.
However, who says...I love American Express or Visa or Master Card? And Master Card by far is the worst in stock terms. Their PE is almost double Amex and also higher than Visa. They could go away and nobody would notice or care.
Yes MA ca be a good company but in terms of it's current stock price, lowering economic outlook, current run up in equities, and run up in MA it seems like a bad stock to buy or hold.
Buy APPL, PCLN, ... companies that are dominating. Master Card? It's worthy o a buy in about $350-$400 otherwise there's better stocks to go with. The ship has sailed on MA. The real money's been made on it already and now the emotionally attached are still in play.