I agree in many ways it was awesome - I even enjoyed the sketches of the people near the front and yes it made a fine display of paper products they make. OTOH as a stockholder and a retired one at that I will never be buying their products at least knowingly so it was a waste it that regard. Personally I'm more interested in getting my bait back as I'm still upside down by 12 bucks on this stock!
They are spending too much money on something that a lot of people throw in the trash. I only own 100 shares. The first time I got an annual report and saw how fancy it was my gut reaction was to sell. I should have listened. Now just holding cause have hardly anything tied up in it. The shareholders are not the customer. Do they think this will drum up business? We can only hope that is their intention and that they are successful.