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Remember, Google wanted to buy Groupon and Groupon did not let that happen!.Groupon is all about AOCAL AD DOLLAR MARKET SHARE. I was not surprised GOOGLE wanted to acquire Groupon. If that had happened, do you know Groupon would now been a part of Google!!It is fair to compare Google and Groupon - they both are chasing AD DOLLARS with Groupon massively leading the LOCAL AD DOLLAR space
ad words is local, google wanted the salesforce.for the majority of businesses groupon is a bad deal and a loss. most groupies know how to work the system and spend only the groupon so the merchant doesnt get added revenue