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Groupon, Inc. (GRPN) Message Board

  • flankenking flankenking Apr 2, 2012 4:14 PM Flag

    A lot of smaller daily deal-companies like Spreebird

    has better concepts than Groupon, especially has lower cost and recognize better the needs of smaller companies.


    Spreebird Daily Deals

    Our customer acquisition strategy is intended to keep our costs down while building a defensible market position

    • Deal side of the business mirrors Groupon
    » We partner with a business, craft a great deal, agree to a revenue
    share, then send it to our user base
    » We generate revenue when a user buys the deal


    • How we acquire customers is different
    » 1) Partner with school PTA for fundraising (they promote us)
    » 2) Pay a bounty to PTA when ‘Mom’signs up for Spreebird
    » 3) When Mom buys a deal, donate 10% of our revenue to school of Mom’s choice in merchant’s name – win/win/win

    • Once in a school, hard to dislodge us
    » Schools become reliant on income and really get behind program
    » Multi-year opportunity to target demographic


    • We’re in over a thousand schools in So.Cal. and headed North

    • We’re expanding our services
    » Product and travel deals launched
    » Loyalty/rewards program and ‘select buyers’ club coming soon

    SortNewest  |  Oldest  |  Most Replied Expand all replies
    • Companies are placing daily deals on their own websites and they GET PAID the day of the sale. Not a couple months later and don't have to split anything. The companies that will make $$$ will be the GOOG_MSFT_FB pages that post the links. GRPN is toast.

    • THE GROWTH IN THE DIVISTIONS OF LOCAL.COM

      Owned & Operated: Revenue Streams and Mid-Term Growth Expectations

      Clear biggest space in 2011 with 65% of the revenues.

      Mid-term-growth-rate of this revenues by Local.com = 15% against 10% in this industry.

      Long-term gross margins = 30%

      Competition/Peers: Google, Yahoo, Bing, Yelp, superpages.com



      Network: Revenue Streams and Mid-Term Growth Expectations 6

      Second biggest space in 2011 with 21% of the revenues.

      Mid-term-growth-rate of this revenues by Local.com = 30% against 10% in this industry.

      Long-term gross margins = 50%

      Competition/Peers: mojopages, inuvo, Datasphere, Chitika, matchbid, Citygrid



      Sales and Ad services: Revenue Streams and Mid-Term Growth Expectations

      Third space in 2011 with 14% of the revenues.

      Mid-term-growth-rate of this revenues by Local.com = 50% against 20% in this industry.

      Long-term gross margins = 80%



      Daily Deals: Revenue Streams and Mid-Term Growth Expectations

      Part of the this space in 2011 with 1% of the revenues.

      Mid-term-growth-rate of this revenues by Local.com = 60% against 15% in this industry.

      Long-term gross margins = 100%



      Subsprictions: Revenue Streams and Mid-Term Growth Expectations

      Part of the this space in 2011 with 2% of the revenues.

      Mid-term-growth-rate of this revenues by Local.com = 50% against 20% in this industry.

      Long-term gross margins = 80%

      • 1 Reply to flankenking
      • • 9 patents issued, 8 pending in local/mobile/data/display

        Section "L o c a l.com"

        • Multiple databases with millions of SMB listings to validate business information

        • We crawl the web and use our proprietary Keyword DNA™ + web indexing algorithms to generate all our search results

        • Ingest real-time ad and data feeds from multiple partners

        • Syndicates those feeds to over 100,000 sites


        Section "Octane360"

        • Highly scalable geo-category domain acquisition

        • Automated website hosting & mgt. features

        • Content marketplace for the procurement, creation, payment and management of custom local content for SMB websites


        Section "Krillion"

        • Pulls real-time product inventory directly from manufacturers, retailers

        • Data aggregation and normalization technologies and know-how

        • Product-based search results


        Section "Rovion"

        • Rich media ad management and serving platform

        • Automated creation, production, management and serving of ads

        • Rovion ‘in-person’ video unit

        • Green screen studios & network


        Section "Spreebird"

        • A fully featured group-buying distribution platform

        • Personalization engine driving enhanced user experience

        • API, RSS, widget syndication for our regional media network and planned partners

 
GRPN
6.95-0.21(-2.87%)Sep 15 4:00 PMEDT

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