A lot of smaller daily deal-companies like Spreebird
has better concepts than Groupon, especially has lower cost and recognize better the needs of smaller companies.
Spreebird Daily Deals
Our customer acquisition strategy is intended to keep our costs down while building a defensible market position
• Deal side of the business mirrors Groupon » We partner with a business, craft a great deal, agree to a revenue share, then send it to our user base » We generate revenue when a user buys the deal
• How we acquire customers is different » 1) Partner with school PTA for fundraising (they promote us) » 2) Pay a bounty to PTA when ‘Mom’signs up for Spreebird » 3) When Mom buys a deal, donate 10% of our revenue to school of Mom’s choice in merchant’s name – win/win/win
• Once in a school, hard to dislodge us » Schools become reliant on income and really get behind program » Multi-year opportunity to target demographic
• We’re in over a thousand schools in So.Cal. and headed North
• We’re expanding our services » Product and travel deals launched » Loyalty/rewards program and ‘select buyers’ club coming soon
Companies are placing daily deals on their own websites and they GET PAID the day of the sale. Not a couple months later and don't have to split anything. The companies that will make $$$ will be the GOOG_MSFT_FB pages that post the links. GRPN is toast.