Great to see from today's news that Groupon's merchant analytics product is available now to all merchants. Merchants can now see firsthand whether their deals work, and how well. This is awesome and something they should have done from the beginning.
Like the quote as well from one of their California merchants who was in the pilot I guess:
“As a small business owner, I appreciate the depth of information provided and how convenient and easy it is to review the success of my Groupon deal,” said Jake Parks of Jake’s Coffee, Tea & Sandwiches in Ripon, Calif. “Seeing the extra dollars spent over the deal value and the amount of repeat customers provides tangible proof that Groupon works.”