'Buy on the rumor' run up to earnings, 'sell on the news' once earnings released. Shaking out weak shorts. Time to dollar cost average higher if you have cash and patience. No mega multiple equity has ever kept such a multiple over the long term. Enjoy the inevitable ride down. Most of all, be patient. But when the market finally turns - whether tomorrow or 3 years from now - it will take every one of us by surprise with breathtaking speed. Yes, even bears.