That's the benchmark set by AG Edwards, and I sure would like to see at least a matching performance from RJF. If RJF fails in this objective, I at least would like to see significant top line growth as well as improvement in their asset management business. Asset management I believe is the key to RJF's business plan.
Branding is a very important issue, and well worth the investment if the returns come long term (short term even better). We shall see.