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Nestlé S.A. Message Board

  • blackoutbuzz blackoutbuzz Feb 15, 2013 10:51 PM Flag

    USA strategy?

    I wonder why NSRGY is not pushing harder into the US coffee market. Does management feel the competition is simply too strong to win sufficient market share?

    From a report in Investopedia:

    Nestle has done well with its Nespresso machine, but rivals like Starbucks (Nasdaq:SBUX) would certainly like a piece of that premium market. At the same time, the company has been relatively less aggressive in trying to build its share in the U.S., which may be a mistake, given the sheer size of the market.

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