When you buy goods at Target that the company deems needy of proof of age, they not only want to see your ID, but they insist on storing your drivers license information into their computer system.
So, in essence, they collect information on you. They wind up with your full legal name, address, height, weight, picture, signature, date of birth, your credit card numbers, bank account information. Then, toss in your product preferences, shopping patterns...
When confronted, Target will tell you "get used to it". They think they are reasonably entitled to all this information about you, even if it is painfully obvious that you are older than 18 or 21.
This complete invasion of privacy is being tolerated by consumers, and I find it insane. The company or employees of the company can sell, or otherwise misappropriate your information intentionally or by accident.
Target is the kind of company a free people should boycott.
If I take out of your claim everything that follows the words "in essence" - because that indicates where you stop talking fact and start speculating - I'm left with "target records some details of your driver's license when asking for proof of age. That's the way it works in any California pharmacy when you buy pseudoephedrine today. CVS knows my weight, yes, and they know I have allergies. Maybe they can send me a coupon to make up for the hassle of showing an ID to get sudafed next time - but everybody does do it, all over the state. I see no difference between this and giving my credit card to some stranger at a restaurant and assuming they don't copy the details down to use later on Amazon. At some point you have to assume it's not personal (in either direction - Target probably does no more or less with the information than any other retailer). What's the worst they'll do? clog your mailbox with coupons? Oh my!
So, I'm in my mid 40s. If I buy a video game for mature audiences, I'm REQUIRED to give them my drivers license? Not only that, I allow them to electronically store my information? Insane, because my personal information is none of Target's $&^$#@&*$ business. And again, if I give them my DL info and my credit card or debit card, about the only thing they do not have is my SS#. That is more information than I'm comfortable giving, and I think it is a violation of my privacy. I'm amazed that Americans are such lemmings to freedom and privacy, that they would simply shrug their shoulders and say, OK, that's fine, here you go...
This, "every retailer does it", is a convenient trap for folks to fall into, and is worse yet a pathetic excuse to violate the rights of the consumer.