So, I'm in my mid 40s. If I buy a video game for mature audiences, I'm REQUIRED to give them my drivers license? Not only that, I allow them to electronically store my information? Insane, because my personal information is none of Target's $&^$#@&*$ business. And again, if I give them my DL info and my credit card or debit card, about the only thing they do not have is my SS#. That is more information than I'm comfortable giving, and I think it is a violation of my privacy. I'm amazed that Americans are such lemmings to freedom and privacy, that they would simply shrug their shoulders and say, OK, that's fine, here you go...
This, "every retailer does it", is a convenient trap for folks to fall into, and is worse yet a pathetic excuse to violate the rights of the consumer.
I hear what you're saying, I just don't agree it's a problem I'd try to lay on Target even initially. We got some consumer protection commission and now congress wants to increase it's size (? suddenly they LIKE consumer protection? they think a bigger panel is more cost efficient?) Who knows what'll come of it. I do know my Euro friends always tell me we have zero privacy protection in the US.
As to the actual game purchase, is gamestop any different? Amazon? buy there? Maybe Target just has a more strict interpretation of your state's laws regarding sale of mature games