It's not your imagination, family income has gone down over the last 30 years for the lowest 60% of income earners. If you're in the top 20%, congrats, your income went up. And if you are in the top few percent, you're the big winner, you're income soared! So, it's better to be rich. This is why the discounts are so successfull, they cater to the dwindling incomes of most americans, thanks congress!!!