Has management done a single thing over the last three years that gives you ANY confidence, they are able to profitably monetize the technical achievements, through lucrative partnerships or strategic fortitude? The only track record they have established. is one of disappointment. We are STILL being penalized for "Take or Pay" - 6 months AFTER it supposedly ended. The ONLY thing you can bet your money on, is ~15M$ of stock based compensation will find an entry under NON-GAAP, each and every quarter. Atmel's technology IS NOT THE PROBLEM.
I really would like someone to challenge this view with discrete accomplishments, so I can understand the errors in my judgment.
There is new management in place at Atmel that will help to monetize these technical achievements. All of these new managers have relationships at many of the Fortune 500 companies. Shahin Sharifzadeh is the new SVP #$%$ and former President of China Operations at Cypress. Reza Kazerounian is the new SVP and GM of the Microcontroller BU at Atmel and former SVP and GM of Automotive, Industrial, Multi-Market Solutions at Freescale and former President and CEO of ST Micro. Stanley Swearingen is the new SVP and CTO at Atmel and former CTO and SVP of Advanced Development at Synaptics. Pat Sullivan is the VP of Field Marketing for Microcontrollers at Atmel and former VP of Communications at ST Micro and VP and GM of Broadcom's VoIP BU. These folks will be able to capitalize on Atmel's technology momentum. Everything seems to be coming together for Atmel. It appears that Steve Laub is assembling a very strong executive management team.