"This is big deal for CEVA," said Will Strauss, president of Forward Concepts Inc. (Tempe, Ariz..) However, he added, "Samsung also licenses from Qualcomm, Agere and ADI and also makes their own DSPs," he added. "Nonetheless, it's further validation for the company, which already licenses DSPs to Infineon, which ships over 42 million chips per year using a CEVA core, though it records them as ASICs."
The deal is further distinguished, said Meyer, by the fact that it links a core vendor and a systems OEM. "We're particularly excited because this is our highest-performing DSP core and it's now succeeding in the side of the market we intended, namely baseband and applications processing."
The deal is the largest for the new core, though Meyer said other, less significant deals were in the works. He would not elaborate.