If you can identify how to trade this stock you can make a lot of money. This is a long term buy and those who feel that it is best to go short on this are losing out and doing a disservice to their portfolio. If you notice how VP's sell around 1 million shares at earnings around 74 - 80 then it cruises back down to high middle 60s for a couple months. Well the reason these firms make the price targets around 90- 100 (goldman, barclays, howard weil, etc.) is because they take near short positions to lower the stock to add to their positions on weakness. Therefor they are ultimately making money longterm because they are building positions. It doesn't matter if it goes down a little bit even 10 dollars.. Why? well because long term this stock is going to 90. If you listened to the earnings call you could see how many big firms are into this stock.
This stock is most similar to Polaris.
Do you ever wonder why Apple peaked out at 700 then took a beating back down to 550? Well that is the big firms giving the company a healthy correction. They make money on your bubble.
SLB is fairly priced and ain't going out of business anytime soon. If you are longterm investor you are ultimately in the end winning. The rewards are higher longterm a time where the shorts have no content to talk about because we are ultimately defeating their thesis.