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Wireless Ronin Technologies Inc. Message Board

  • wendlmichele wendlmichele Aug 26, 2009 8:36 PM Flag

    Profits ever?

    Last Quarter:

    Sales: $963
    COGS: $743

    Gross Margin = 23%

    Operating expenses $2889.

    So, lets just say margins expand to 25%. That mean RNIN needs sales of $12,000,000 per quarter to break even. People do realize this correct?

    Here's the math:

    Sales $12,000,000
    COGS $9,000,000

    Gross Margin = 25%

    Operating expenses = $2889.

    Profit of $121,000.

    Any to think operating expenses would stay the same with the level of sales growth is pretty naive.

    I just cant see how this company can possibly survive. That is $12MM per QUARTER. Does anyone really see a company that has never topped $7.5 MM in revenues scaling to almost $48 million before they run out of cash? The model is just not working.

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