It’s not going to be as good a start to 2012 for Wireless Ronin as they would have wanted as a Ronin insider tells us that they (Ronin) have not won the Dairy Queen business as they had hoped (and thought they would).
The co. that bought the businees from DQ is the one who failed at Mcdonalds. They are desperate for business and I,m glad Ronin did not get into a bidding war. Why do you want a contract that does not make you any money?
You are right in one respect; the company that has most likely won Dairy Queen is the one that is doing McDonalds McCafe digital menu boards .. far from being a failure that McCafe deployment is one of the best success stories in the digital signage and DOOH industry.
Knowing the victor in this battle as we do, I doubt they bought the business.