You shouldn't use corporate money or the corporate name in the press to make a personal statement.
The press release, your statement, and the decision to spend more advertising on ESPN is no different than what loudmouth Nick Caporella does over at FIZZ.
You're more than welcome to your own opinions - there's absolutely no reason to tie PRPH to them. If ESPN provides better advertising rates, better frequency, and translates into better sales then wonderful - spend more advertising with them. No need for the press release or getting involved with this.