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Cramer c'mon!!! give us a break!Doyle sold 140K shares in November..DAvid Brandon sold 178K and 213K shares...approx. 42% and 84% respectively of their share for both of them....They have been sellnig for the past 2 years..Diana Cantor sold 25K shares...66%You can mask your sell all you want but the truth is out there! Confuse the novices all you want with "direct and non-direct" BS.Get ready for the story to turn not so sweet and they start missing analyst targes and then BAM they take your money AGAIN!One redeeming quality was the $3 per share one time dividend they gave out..Only like a bear or bull one should speak of both sides of the coin..something most posters do not.Email PR and say I am a concerned share holder and want to know what the game plan is?http://www.nasdaq.com/symbol/dpz/insider-tradeshttp://phx.corporate-ir.net/phoenix.zhtml?c=135383&p=irol-inforeq