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Compass Diversified Holdings Message Board

  • mthiker2004 mthiker2004 Jan 16, 2010 8:37 PM Flag

    Some savvy marketing going on at Fox

    MTB News & Racing Round-up, January 15, 2010
    Ibis Cycles finally took the wraps off of its production Mojo HD this week, thus adding a long-awaited longer-travel and heavier-duty carbon fiber chassis to its popular Mojo and Mojo SL models. Rear wheel travel extends a modest 20mm – from 140mm to 160mm – but Ibis says a flatter spring rate will make the HD feel longer-legged than the numbers would suggest on paper while concurrent changes in geometry as well as frame and link stiffness and strength will make the bike more capable overall in demanding situations.

    ...
    As further indication of Ibis's do-all intentions for the HD, the company will only offer the frame with a choice of two air shocks from Fox Racing Shox – a cross-country-friendly RP23 or a more tunable DHX Air – and even goes so far as to say that a coil-sprung shock will yield too-flat of a spring rate.

    ...

    Suggested retail price for an Ibis Mojo HD frame with a Fox RP23 rear shock is US$2399 with the DHX Air option adding another US$133.99. Complete builds will also be available with either SRAM X9 or Shimano Deore XT.


    End quote.

    Locking up exclusive agreements with manufacturers sounds like a good strategy to increase revenue and OEM aftermarket sales. Considering that Fox was our most profitable unit (based on net CAD) in Q3, I'm pretty optimistic about Q4.

    GLTA.

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