Think about it...I't does make sense... and here's why.. 1. They dont pay the premium for the bottle and collect from other companies who do.. 2. The state and federal gov. want to tax the bottle along with taxing the soda in it... The most important tax is the one on the bottle to reduce littering..If you return it you get a nickle... and the bottler collects the tax,because they have to deal with the returns... Take a guess at how many bottles are never returned for that nickle?