It appears they want to be indecent doing there own thing and appearing to be anti-consumer IMO.
They blew it on ROLD GOLD, which they are trying to dump 10 oz. pkgs. instead of competing with the marketplace, which still has their pkgs. at 16 oz.
As to the lays brand, the mint. had nothing else to do, but develop more chemicals to produce more flavors which will probably be a bust like their pretzel line.