"You're either on the wrong board or didn't get the statement"
It would be the latter. Again, I'm not a warm/hot drink person (bev I consume most is good old (not bottled) water). Since I'm not a hot DRINK person, I didn't consider a hot cup of coffee as a MEAL!!!
"Hot breakfast is healthier than cold"
So coffee is healthier than orange juice? Is that a fair question?
Jamba has a caffiene boost equal to 8 oz cup of coffee now... they are very adaptable and will have coffee (house) if it will boost sales. Customers could buy coffee for a buck and figure the $4 they save pays for smoothie...
I hear what you are saying. Will consumers be willing to "shop" at two different outlets on the way to work? It is my understanding that some JMBA outlets are located next to a Starbucks, but again, will people in a rush want to make two different transactions?
On another note, would consumers who want a JMBA (COLD) breakfast want to alternate sips from their JMBA breakfast AND a HOT COFFEE???