Jamba will only get 3-4% of the price of those smoothie kits. And it might even be lower than the retail price. Because Whole Foods is buying it from Inventure and marking it up. So the 3-4% is of a smaller amount than 3-3.50.
However, Jamba has no costs or capex associated with the rollout so it is pure profit. But it will be negligible. Even if 1 million kits are sold, it will barely budge profits. Inveture group, on the other hand, may benefit quite a bit. Look at TGIF Fridays brand. $40 mil in rev a year from those snacks.