A merger of two equals would give a premium brand in smoothies and coffee. Please at a look at the complimentary footprint, very few overlapping locations, and the potential to grow the brands as a combined entity.
The CEO of Caribou was former COO of Lululemon athletica so he knows lifestyle of the activa, and was former President of A&W brands part of YUM brands and previous to that position he worked at YUM for over 15 years working through the several franchise deployments of KFC/A&W or Tacobell.
My take White and Tattersfield would have acombined experience of brand building, and product diversification. Of course these are just my thoughts but would like to hear more from other JMBA investors how they would feel of such a deal.