I disagree with you. First off, it's a donation, so a portion of that is tax deductible. Secondly, notice it is for KIDS. Unless you are a trader, the long term impact of branding to kids is a smart move. That's partly what's so brilliant about the jamba go units in schools. Kids grow up to be lifetime customers. I am holding for 5-10 YEARS personally.
I respect your opinion and I might agree with you if the donation to KIDS was for cancer , but it is for jump ropes and flag football gear hmmmm .Anyway i've been with this stock for many years and my basis is still well above the current price i guess you got in lower.But to me it's a slap in the face I have my own kids who don't have as much cause Companies like Jamba don't work for their shareholders.good lick.