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Destiny Media Technologies Inc. Message Board

  • cane5@att.net cane5 Jul 30, 2013 8:32 PM Flag

    Netflix

    Netflix currently uses Microsoft's Silverlight plugin to run its streams. It's an inelegant solution that sometimes makes for subpar and bogged down streaming experiences. But Silverlight is possibly dying! And Netflix wants to get better! So Netflix is planning to move on from streaming on Silverlight and move towards HTML5 video. When that happens, streaming movies on Netflix might suck less.

    Netflix detailed its goals to move away from Silverlight because of the limitations of browser plugins in general: Users have to install a plugin, users may be wary of security and privacy risks that come with plugins and probably most importantly for Netflix, not many mobile browsers support plugins. The future for browser plugins such as Silverlight is not bright. Enter HTML5.

    Netflix has been trying to make HTML5 ready for "premium video playback" (which basically means putting all those DRM chains on its movies) by working on three W3C initiatives: streaming media through JavaScript, slapping DRM on its streams and maintaing the security of its streams. Two of those extensions are already working on ChromeOS (WebCrypto—the security one is not, Netflix is using a plugin for that right now). Eventually HTML5 Netflix streaming will trickle down to everybody else. Or that's the idea

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    • Wonder if the Chromecast roll-out has something to do with the jump? So are you saying Netflix. logical next move would be with a DSNY solution? HBO/Go is planning to work with Chromecast, you can watch it in a browser now but a full screen version could be next if they do. Seems like DSNY could really accelerate "cord cutting"? What sat you Cane? Thanks for your posts.

      Sentiment: Strong Buy

      • 2 Replies to vix1830
      • doughmaker@ymail.com doughmaker Jul 31, 2013 6:35 PM Flag

        Clipstream G2 is not proven enough yet to handle the volume and performance that Netflix would require. 12 months from now we can start talking about the Netflix opportunity. Clipstream G2 needs to perform well for advertisers, marketing research videos, and news websites.

        Sentiment: Buy

      • cane5@att.net cane5 Jul 31, 2013 1:02 PM Flag

        vix

        Cord cutters will be very much a customer that Destiny can effectively bring video,solve problems ,cut costs and add vital info and security. But this article has to do with the Hulu's Amazons and Epix that provides content where HTML5 will be forthright in the Gamechanger we all hope and think it will be. This article shows that Netflix the Elephant in the room as a content provder now sees the sizemic shift it will need to take as it realizes adoption of HTML5 is the direction it needs to take.They will either want to partner with Destiny or outright try to own it but that will not happen. Patents here will prove to be the feather in our cap.And even as the article says they are working on the technology they seem to already be running into issues.

 
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