I know you asked WFF, and I'm sure he'll answer, but let me also comment.
Pull up a chart on Sysco and see what that has done...I accept that Sysco's product base is far wider, and that their market is much bigger. But the business is not too dissimilar. They weren't always so huge.
Differences - Willi has higher margins, and in my view, has at least as good an operation. The future is bright.