I would guess it is directly tied to the blockbuster earnings projections. To a lesser degree the buzz about the new investor/owners probably is fueling some speculation. I am new to this stock only a week ago I bought in at $7 and I think this could run up to 10.80 or more after earnings and aproaching holiday season orders. Thanks for the tip (you know who you are). good luck to all. the cash this company has and the business niche make it a very stable stock at the very least and the new investor with already established sales channels makes this a possible two bagger near term (1 yr) and multiple bagger long term.