They don't let the ink dry on their stock options before they sell 'em... Not one company officer or insider has bought a single share of RVBD since one of them bought 874 shares in 2007...
They're running home with breakneck speed with their gains while the retail shareholders are only getting dilution and don't give me that crap about "planned sales", where are the planned buys???
These sales are scheduled sales. Nothing unusual at all. These guys and gals are not allowed to trade the same way we are because they have inside information and could easily take advantage of that.