Why is $28 - $30 a gimmie? I see it the other way! DKS will lead higher based on industry leading performance, comp sales and history. DKS is in a highly fragmented retail catagory and will erode sales and margin from weak competitors. DKS even has the potential to erode sales from Target and Walmart similar to way Walgreen's has. This is a winning formula for several years to come. Incredible operators, great leadership and catagory busting vision. It's just doing what it does. There is still a lot of juice in this squeeze.
Do you have any post sentiment history or did you just fall off a turnip truck?
It is a short squeeze period. Fundementals are not an issue when swing trading, currently short squeeze bulls have the day and probably the next few weeks until option expiration. I suspect we will be push below the 35put/call or be squeezed up to 40( a more likely scenario) regardless of fundementals. This is not new news, there are lots of inexperienced traders who use this arguement all the time. It certainly helps to have good fundementals, but I am sure when yahoo was at 280 somebody was making the same arguement, the market decides (more so hedge funds at this time).