I think the early winter weather right thru 1/31/10 has been good for ski equipment & clothing sales. Additionally you need to factor in exercise equipment sales that go along with new years resolutions.
I hadn't fully grasped that DKS had great Christmas sales and should blow out the 1/31/11 financials on 3/7/10.
We may see the market pull back on the unemployment report due out next Friday 2/4/10. Which might create an excellent buying opportunity.