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Dick's Sporting Goods Inc. Message Board

  • mayreau12312000 mayreau12312000 Mar 11, 2012 8:22 AM Flag

    still short

    - Remember HD or SBUX ten years ago? For the sake of short term profitability, their lowered SG&A. Services was cut, stores became dull. When the the stocks collapsed, founders were called back to turn the ships. Conclusion: if you are a commodity (SBUX) or a re-seller of others' brands, you ought to be the center of a community (to hang out) or/and a center of expertise (to learn), otherwise competition will displace you or the web will compete on price. This is a scenario for DKS to avoid. Traffic and SSS were down again this quarter. FL, REI, CAB... are doing well. We keep a negative view on DKS.

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DKS
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