No, you get over it. Dks should have been supporting the NRA, not taking the opposite side.
They should have looked at their books and see that hunters were major customers.
Like I posted in my post, JCP lost too many customers by eliminating coupons, now DKS is going to plummet too. DKS was getting a chip on ther shoulder thinking nobody would steal their customers, so they ignorantly went against them. Now its DKS turn.
It takes a long time to get your customers back, if you even do.