Sun, May 19, 2013, 1:39 PM EDT - U.S. Markets closed
JCP plummeted because they pi**ed customerrs off by discontuing coupons.
Now its DKS turn. The majority of their customers were hunters who purchased guns, hunting gear and being loyal customers, they would purchase other other sporting gear there.
DKS discontinues a lot of their guns after the Connecticut shooting, now their customers found other places to go. I guess that's why Cabellas did so well this qtr.