"Analysts have no clue" because DKS's performance has been fine despite grudges such as yours. True it might have been better but we will never know to what extent. DKS loss is the gain of Cabella's, Gander Mountain and small shops; good for them. It's a great country!
I used to spend a lot at #$%$, and not just on guns but on recurring items such as ammo. Ammo alone for me was several thousand dollars per year. Good luck making up that difference on sports bras over the long term. One thing about 2A advocates is that we have a long memory.