I suppose some of you are watching CROX? I bought some shrs last summer after I overheard three strangers at the beach raving about the shoes. I think the thing - beyond style and marketing smarts - that makes this company different from other fad stories (ie the dopey Skinns and Heelys) is the proprietary plastic which has many applications. But boy I could be wrong. As always, I'm grateful to have the benefit of your thinking, especially along technical lines.
I like the stock. See the channel on my weekly chart. It's gone by the pivots with enough volume to keep going up. It's trying again. I'd play it to the top of my channel if you're in the stock. If knot, you buy at the bottom of the channel for the low risk buy.
Fundamentally, I can make a case for a $79.56/share stock if I apply the current P/E of 39 to 2007 eps estimates of 2.04/share. The short ratio is 35.5% and from YHOO, I'm showing 5 analyst buys, 1 neutral and 1 sell. The high target is $53/share. Given the short ratio, I'd say it stills has some fuel to move up on goog news.
What to do? I would trade it but knot own it. You would own it (investment) at the bottom of the channel.