I periodically check out the PPS on this one because I used to own shares about a year ago. When I first heard about the jump in price, my first reaction was OMG what a huge jump (it just didn't make any sense barring some miraculous newswire headline). Then I punched up the stock on my computer and saw the reverse split. Although reducing the number of outstanding shares makes sense, it probably will end up coming back and biting them on the butt. For example, Citigroup hasn't done much since reversing their shares.